H&M announces a capsule collection for London Bike-Builders Brick Lane Bikes. The cycling wear will be launched on March 7 2013.
Functional and stylish are the 11 pieces of the new capsule collection for men by H&M for Brick Lane Bikes. The Collection is entirely made from sustainable fabric, similar to the one used in H&M’s Concious Collection. It’s approved by the owners of Brick Lane Bikes, one of the best manufacturers of Custom Bikes.
Petter Klusell, the designer in charge of this collection says (the swedish looking guy on the right in the picture above): “We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style.”